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27,141,773

People in Australia

Find out what they’re thinking...

Data-Driven Decisions

At JWS Research, our researchers are constantly travelling and listening to the community across the length and breadth of Australia. We talk to everyday people every day. We listen, we explore, we challenge, we understand, we know how to get to the heart of your issue, with your customers, your shareholders and the public at large. We don’t stop until we uncover the strategic insight that makes the all-important difference.

What We Do

On every project, you can expect hands-on involvement of our senior team, deep experience drawn from extensive research for industry, business and government, strategic advice on challenging issues, and the highest quality service delivery on time and within budget.

Government relations & advocacy research

Reputation & issues management research

Communications
& engagement research

Community opinion & satisfaction

Policy development & strategy
research

Brand positioning research

Understanding attitudes & behaviours

Campaign Converter™

Find out what they’re thinking. That is our promise, and that is what we do.

Our team is curious and experienced

The strength of JWS Research lies in the experience, expertise and passion of our people. Our research team is made up of individuals who have experience and expertise across a wide range of industries, sectors and methodological approaches. Learn more about us and our team.

Founder

John Scales

Managing Director

Mark Zuker

Director of Client Services

Katrina Cox

Senior Research Director

Jessica Lai

"We do research that informs big decisions and shapes the world we live in."

Important work, important outcomes. Important career.

Variety.
Impact.
Growth.

Who we’ve worked with

At JWS Research,we help our clients and partners navigate complex issues, shaping policy, and driving meaningful change. With over a decade of experience, we’ve become a trusted advisor to government agencies, businesses, and organisations across Australia.

Latest News and True Issues Editions

News

RIC FARMERS EXHIBIT RESILIENCE AND CONFIDENCE AMID CHALLENGES

The RIC Farm Loans Customer Insights Report 2023 provides insight into existing RIC customers’ confidence in both their farm businesses and the long-term future of the agriculture industry.

Independent research conducted by JWS Research obtained feedback from more than 500 RIC customers. Of those surveyed, the leading concerns were increasing interest rates (82%), water security and drought (61%) and income volatility (58%).

November 24, 2023

True Issues

GOVERNMENT RATINGS FALL AMID VOICE DEFEAT AND RISING LIVING COSTS

Government performance ratings fall in leadup to Voice defeat, amid ongoing concern about living costs and housing. Amid rising housing, food, fuel and energy costs, cost of living remains the most important issue Australians want the Federal Government to focus on (56% unprompted mentions, up from 43%, and 81% prompted

October 24, 2023

True Issues

GENERATIONAL DIVIDE PERSISTS OVER THE VOICE AS “NO” VOTES EDGE AHEAD

NO votes have continued their upward trend and now exceed the YES vote on an Indigenous Voice to Parliament. Less than four in ten voters (36%) support an alteration to the Constitution that establishes an Aboriginal and Torres Strait Islander Voice and plan to vote YES in the October 14th referendum.

October 13, 2023

Find out what they're saying

Don’t just take our word for it, find out firsthand what people say about working with us.

"JWS Research demonstrated outstanding integrity and agility over five phases of the Powering Forward campaign in a contested policy space and its ability to respond to urgent time pressures was exceptional."

"Critical to campaign success is clear research and insightful recommendations. JWS Research work in tandem with creative agencies to deliver successful information and behaviour change campaigns. They generate evidence-based insights under serious time pressures in rapidly evolving situations. They always maintain a calm and professional demeanour, regardless of the challenges."

“JWS were a delight to work with. From the moment we received their proposal we knew we were engaging with a research team that had significant insights. Throughout the project the entire team were responsive, professional, and eager to find creative solutions whenever challenges arose. They were passionate, friendly and their report was of high timeliness and the security of accuracy. I wouldn’t hesitate in recommending JWS for future research work.”

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